Marketing Project Topics

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1. THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY (A STUDY OF MTN)

2. THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSINESS ORGANIZATION (A STUDY OF NIGERIAN BOTTLING COMPANY PLC)

3. THE IMPACT OF MONETARY POLICY MEASURES AS AN INSTRUMENT OF ECONOMIC STABILIZATION IN NIGERIA

4. THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, IBADAN)

5. MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL (A CASE STUDY OF NESTLE NIGERIA PLC)

6. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY (A CASE STUDY OF A.M.C PHARMACEUTICAL NIGERIA LIMITED)

7. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY (A CASE STUDY OF CONOIL AND CHEMICAL MARKETING COMPANY)

8. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDUSTRY (A CASE STUDY OF 7UP NIGERIA BOTTLING COMPANY PLC, IJORA LAGOS)

9. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)

10. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION (A CASE STUDY OF NIGERIAN BREWERIES PLC, IBADAN)

11. THE BUSINESS ENVIRONMENT FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY)

12. THE EFFECT OF ADVERTISING ON SALES VOLUME IN A MANUFACTURING INDUSTRY (A CASE STUDY OF ZARTECH FOODS, MAYA)

13. THE EFFECT OF RADIO ADVERTISING ON CONSUMER PURCHASING DECISION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ASEJIRE IBADAN)

14. THE IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION IN PHARMACEUTICAL INDUSTRY (A CASE STUDY OF MAY& BAKER NIGERIA PLC)

15. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE (A CASE STUDY OF GLOBACOM NIGERIA PLC)

16. THE IMPACT OF SALES PROMOTION ON THE SALES VOLUME IN BUSINESS ORGANISATIONS (A CASE STUDY OF GLOBACOM NIGERIA PLC)

17. THE PROSPECTS AND PROBLEMS OF PERSONAL SELLING IN MARKETING CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC, OREGUN IKEJA, LAGOS)

18. THE ROLES OF BANKING INDUSTRY IN AGRICULTURAL MARKETING IN NIGERIA (A CASE STUDY OF EXCEL MICRO-FINANCE BANK, ERUWA)

19. THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY IN ANAMBRA STATE

20. THE ROLE OF MARKETING IN THE DEVELOPMENT OF TOURISM INDUSTRY IN NIGERIA (A CASE STUDY OF NIKE LAKE RESORT ENUGU)

21. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU STATE (A CASE STUDY OF NESTLE NIGER PLC ENUGU STATE)

22. THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS (A CASE STUDY OF NIGERIA BREWERIES PLC, IGAMU LAGOS STATE)

23. THE IMPACT OF ADVERTISING IN THE SALE OF A NEW PRODUCT (A CASE STUDY OF INDOMIE INSTANT NOODLES ENUGU STATE)

24. MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA)

25. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER GOODS (A CASE STUDY OF UNILEVER NIGERIA PLC)

26. AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT (A CASE STUDY OF PETALS ENUGU)

27. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET (A CASE STUDY OF 7UP BOTTLING COMPANY NIG.)

28. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)

29. EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF THE NIGERIAN ECONOMY (A CASE STUDY OF NIGERIA NATIONAL PETROLEUM CORPORATION [NNPC] )

30. EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY (A CASE-STUDY: NIGERIA BREWERIES PLC, LAGOS)

31. THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES (A CASE STUDY OF MICRO FINANCE BANK OKO)

32. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS)

33. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)

34. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO)

35. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK  IN DELTA STATE)

36. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE (A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE)

37. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY (A CASE STUDY OF PENTECOSTAL CHURCHES)

38. CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION (EDUCATION EXPORT FROM FINLAND TO GHANA)

39. EFFECTS  OF PRICE HAGGLING STRATEGY  ON CONSUMERS’ DECISION MAKING IN SELECTED TRADITIONAL MARKETS IN IBADAN, OYO STATE

40. MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA

41. CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA

42. APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA

43. SOCIAL MARKETING DIMENSIONS AND CUSTOMER PATRONAGE OF BEER BRANDS IN ENUGU NORTH LOCAL GOVERNMENT AREA

44. THE ROLE OF MARKETING IN SELECTED COMMERCIAL BANKS IN ANAMBRA STATE

45. IMPACT OF PERSONAL SELLING AS AN INTEGRATED MARKETING COMMUNICATION TOOLS

46. COMMUNICATING COOPERATE SOCIAL RESPONSIBILITY TO NIGERIAN CONSUMERS. A STUDY OF GLOBALCOM EXPERIENCE IN LAGOS STATE

47. AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION

48. CONSUMER SATISFACTION AS KEY TOINDUSTRIAL GROWTH AND DEVELOPMENT (A CASE STUDY OF DANGOTE GROUP OF COMPANY NIGERIA PLC)

49. MARKETING COMMUNICATION OF THE SELECTED COMPANY
 
50. STRATEGIES TO INCREASE THE COMPETITIVENESS OF THE ENTERPRISE IN THE FOREIGN MARKET

51. EFFECTIVENESS OF SPONSORSHIP ADVERTISING ON BRAND LOYALTY A CASE STUDY OF PEPSICO AWKA ANAMBRA STATE
 
52. EVALUATE SOME B2B MARKETING STRATEGIES THAT ARE APPROPRIATE FOR THE AUTOMOBILE INDUSTRY
 
53. EVALUATE THE SIGNIFICANCE OF DIRECT MARKETING IN ENSURING CUSTOMER PATRONAGE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
 
54. IMPACT OF BILLBOARD ADVERTISING ON CONSUMER PURCHASE BEHAVIOR (A STUDY OF DAMATURU)
 
55. IMPACT OF ONLINE ADVERTISING ON CONSUMER PATRONAGE OF SMARTPHONE IN EBONYI STATE (A STUDY OF PHINET COMMUNICATION AFIKPO)
 
56. MARKETING POSITIONING STRATEGY AND CUSTOMERS SATISFACTION IN HOTELS IN OWERRI
 
57. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS (A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU)

58. CUSTOMERS SATISFACTION AND IT'S IMPLICATIONS FOR BANK PERFORMANCE IN NIGERIA

59. THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN PASSENGERS TRANSPORTATION INDUSTRY

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