TABLE CONTENTS
Title page
Table of contents
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of problems
1.3 Objective of study
1.4 Research questions
1.5 Significance of study
1.6 Scope of the study
1.7 Limitation of study
1.8 Definition of terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Introduction
2.2 Media selection
2.3 Theoretical Framework
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Population of the study
3.4 Sample size
3.5 Sampling technique
3.6 Source of data
3.7 Instrument for data collection
3.8 Validation of instrument
3.9 Method of data analysis
CHAPTER FOUR
DATA INTERPRETATION AND ANALYSIS
4.1 Introduction
4.2 Analysis of demographic data
4.3 Discussion of the finding
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendation
5.4 Recommendation for further studies
Reference
Appendix
Questionnaires
ABSTRACT
This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one focuses on background of study, Statement of Problem, Purpose of Study. Chapter two focuses on Literature Review and Theoretical Framework. Chapter three focuses on Research Methodology, method and Procedures used in the study. Chapter four deals on Data Presentation and Analysis, while chapter five deals on Summary, Conclusion and Recommendations. What the researcher has in mind is to find out the best channel for advertising. The study proved that Daily Sun Newspaper is more effective in advertising than Newswatch Magazine.
CHAPTER ONE
INTRODUCTION
1.1 Background of Study
An advertiser can be defined as a person, organization or company that places advertisements in order to target audience or customers. The entire business of a commercial organization or company starts with advertising. That is to say that the rise and fall of the profit of a company depends solely on the expenditure incurred by the advertiser.
A form of marketing communication used to persuade an audience to take or continue some actions, usually with respect to a commercial offering, or political or ideological support.
In Latin, “ad vertere” means to “to turn toward”. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
According to Wikipedia Atom Feed, Advertising is the communication relayed from companies to persuade an audience to purchase their products this communication....================================================================
Item Type: Project Material | Size: 55 pages | Chapters: 1-5
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