TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgements
Abstract
Table of contents
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of study
1.7 Definition of terms
References
CHAPTER TWO: LITERATURE REVIEW
2.1 Concept of Development and Communication
2.2 Poverty and human existence
2.3 Development Communication and Rural Broadcasting
2.4 Theoretical framework
References
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Design
3.2 Population of Study
3.3 Sample Size Determination
3.4 Sampling Techniques
3.5 Measuring Instruments
3.6 Validity and Reliability of the Instruments
3.7 Method of Data Collection
3.8 Method of Data Presentation and Analysis
References
CHAPTER FOUR: DATA ANALYSIS AND PRESENTATION
4.1 Presentation and Analysis of Data
4.2 Discussion of findings
References
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
5.4 Limitations of study
Bibliography
Appendix
ABSTRACT
With the development of new communication technology, the power of mass media has gained greater importance. The media is pivotal in defining what we think, how we look and our social place and issues in the society. The study investigated essentially the use of rural broadcasting in reducing poverty in South-East, Nigeria. The objective of embarking on this study is to evaluate the use of rural broadcasting in reducing poverty in South-East, Nigeria. In conducting this study, survey method was used to generate both quantitative and qualitative data. The population of the study; the five South-Eastern States was 16, 381,729 while the sample size was 400. The sampling technique used was multi-stage sampling technique. In the study, an extensive review of literature was carried on to analyze and get a good understanding on the use of rural broadcasting in rural development. From the research work, it was revealed that factors like lack of research, corruption, wrong policies among others contribute to the failure of radio in addressing issues that concerns poverty. Therefore, if the use of rural broadcasting to reduce poverty is to be achieved successfully, it is recommended that the people whom the programme is directed to should participate in the programme from the conception to the execution of the programme.
Chapter One
INTRODUCTION
1.1 Background of the study:
Development is concerned with the quality and quantity of life. According to Muhi, Panopio and Salcedo (1993, p.2) in Anaeto and Anaeto (2010, p.4), ‘Quality of life refers to opportunities and availability of social, health and educational concerns. Quantity of life involves the amount of economic and political participation of the people’. From the point of view of Daniel Learner, development means modernization. Contrary to this, most scholars see development as the freedom of human beings to live the way it suits them (Obirieze, 2012, p.3).
Development is about man; and man is both the subject and recipient of development. Any definition that is not centred on man i.e. acquiring skills on human and capital development through attitudes, values, principles, ideas and techniques is of no help to man. If you don’t develop man, how can man develop infrastructure? Development can also be a function of communication. The mass media can generate these ideas, techniques or principles to influence people in achieving development. No scholar doubts the role of communication in the society (Anaeto and Anaeto, 2010, p.4).
Torado and Smith (2003, p.17) are of the opinion that development is conceived as a multi-dimensional process involving major changes in social structures, popular attitudes and national institutions, as well as the acceleration of economic growth, the reduction of inequality and eradication of poverty.
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