Abstract
This study centers on finding out the Role of Nigeria Television Authority (NTA) in promoting gender equality. Using Akpugo community in Nkanu West Local Government Area Enugu State as a study area. The researcher used survey research method as the method of data collection. This is so because it is very appropriate in studying population like Akpugo community that is too large to be studied. Directly the population of the study area is estimated as 72,264 people from which the sample size 278 was selected. Random sampling techniques were used to select individuals whose opinions and views were used to draw interference to the entire population. Data gathered from the study were analyzed, tested and interpreted using simple percentage, frequency tables and chi-square goodness of the fit test which is used to test the hypothesis. Findings from the study show that there is still disparity on the issue of gender balancing. The theory that led support to this work is agenda setting theory. Summary of findings, conclusion and recommendation were made on the study for further studies. One of the recommendation is that more attention should be paid to basic education, programmes for women especially women in rural and moonshines areas.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Nigerian Television Authority is related to mass media because without mass media Nigerian television authority cannot perform in vacuum or be well known. So mass media apart from its Educating, Entertaining is a very important tool of communicating through which information is passed to the even to the farthest end of the world.
Mass media enable us to communicate with each other by helping us over come the barrier of time and space. They perform both primary and secondary functions for the society.
Mass media functions in various ways, first mass media keep us well informed of the happening around that is about day to day happening in our society or community. The mass media also persuade us mostly through advertisement. As we can see newspaper, magazine and television are fill with all kinds of powerful persuasive advertisement which tempt us to buy their product.
Also the mass media gives us entertainment. Television and Radio broadcasting provides us with a big variety of programs which both educate and entertain us.
Through mass media one can easily be mobilized .mass media has really help us in our society because of this reason society cannot exist without mass media, it also makes one to be more knowledgeable.
================================================================
Item Type: Project Material | Size: 55 pages | Chapters: 1-5
Format: MS Word | Delivery: Within 30Mins.
================================================================
