CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Technological advancement in communication technologies has continued to eulogize
television as a powerful medium of mass communication. Interestingly, television
programme span around the circuits of human endeavour including politics, culture and
education.
Udeajah (2004, p.7) affirm this when he notes that:
We all know in truth broadcasting has become an indispensable form for the practice of politics and governance in all modern nation states. The reasons are quite simple. No other medium can deliver as large and instantaneous an audience to the politicians or government as broadcasting can. It is also the belief all over the world that broadcasting is an eminently persuasive medium; omnipresent in people‟s homes, working places even in transit. It is akin to a second skin through which most people stay in touch with their immediate environment and the world at large.
It is therefore in recognition of this that the federal government in 1992 deregulates
the broadcasting industry. What hitherto was the exclusive of the government become open
for all Nigerians; this marked a turning point in the history of television broadcasting in
Nigeria.
The first television station in Nigeria was (WNTV) in 1959, this was followed by the
Eastern Nigerian Broadcasting Service in 1960 and the Broadcasting Corporation of Northern
Nigeria (BCNN) and then to the era of deregulation....
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