ABSTRACT
This study was conducted to critically examine the effect of advertising on the sales of the business organization.
Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business organization.
From the data collection and analysis, the researchers were able to detect the effect of advertising on the sales of a business organization sector.
In view of the above, recommendation offered in this research work and conclusion was drawn from the analysis of the data. It is my strongest hope that these recommendations if fully implemented will go a long way in improving business organization participation and in motivation them, which will consequently lead to, increased productivity in the business sector.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgment
Abstract/Preface
Definition of Terms
CHAPTER ONE
1.1 Introduction
1.2 Statement of Problems
1.3 Objectives of the Research
1.4 Scope of Research
1.5 Historical background of Nigeria Bottling Company Plc, Ibadan.
1.6 Organization structure/Organ ogram of Nigeria Bottling Company Plc, Ibadan.
1.7 Limitation of Study.
CHAPTER TWO
2.0 Literature Review
2.1 Definition of Advertising
2.2 Basics concept of Advertising
2.3 Types of Advertising
2.4 Relevance of Advertising on sales
2.5 Functions of Advertising
2.6 Setting Advertising Budget
2.7 Definition of sales
2.8 Sales Promotion
2.9 Factors encouraging the use of sales promotion
2.10 Advertising Media and media selection
CHAPTER THREE
3.0 Methodology
3.1 Research Design
3.2 Population samples and sampling techniques
3.3 Data collection
CHAPTER FOUR
4.1 Presentation of Data
4.2 Analysis of Data Collected
4.3 Reporting findings
CHAPTER FIVE
5.1 Summary of findings/Observation
5.2 Recommendations
5.3 Conclusion
Appendix
Bibliography
CHAPTER ONE
1.0 INTRODUCTION
Advertising is any paid form of non-personal presentation of ideas, goods or service by an identified sponsors.
Advertising is also in an exciting, dynamic and truly challenging enterprise. It is powerful communication force and a vital marketing tool helping to sell goods, service images and ideas through channel of information and persuasion. It is used to promote desirable social aims like saving and investment, family planning, purchase of fertilizer or improve agricultural output e.t.c. it provides the customer with information about possible pattern of expenditure in ultimate term, advertising is undertaken to increase company sales and profit over what they otherwise would be. Advertising however is rarely able to create sale by itself whither also depend upon the products, the price, the packaging, the personal selling and other aspect of the marketing process.
Advertising, the use of paid by a seller to communicate persuasive information about its product or organization is a prominent promotional tools.
ATTRIBUTES OF A GOOD ADVERTISEMENT
1. The language must be simple and clear
2. It must attract attention
3. It must be convincing
4. It must be credibly and reasonably
5. It must be true-the claim must be a fact, it should do what it’s claimed it would do.
6. It must promise a definite benefit to the consumer
7. It must sustain the reader’s interest to read through the whole advert and to listen to the whole message.
1.1 STATEMENT OF THE PROBLEM
On the cause of this project work, the following questions have to be answered.
1. Would advertising affect the sales volume of Nigeria Bottling Company Plc, Ibadan.
2. How much to be allocated into advertising programme.
3. When and how the advertising should be relayed to the target market.
4. Will the impact of advertisement message to the target market.
5. To suggest various solution that can be adopt in solving advertising management problems since there can be no problem without solution.
1.2 OBJECTIVE OF THE STUDY
The objective of the study can be traced to the following points.
1. To examine the problem that can be facing an organization
2. To examine type of media to be used.
3. To examine the importance of advertising management in an organization
4. To examine how much to be allocated into advertising programme
5. To enhance ourselves with more and broader knowledge about advertising management in a practical form in relating to Nigeria Bottling Company Plc, Ibadan.
1.3 RATIONALE FOR THE STUDY
This research work is concern on investigating to obtain an effective and reliable logical basis for this project.
In view of this both secondary and primary source of data will be used in the course of this project.
Primary source provide information for accuracy and realistic of information, two methods shall be adopted in collecting data from this source:
i. Personal Interview
ii. Questionnaire
The primary source provides personal interaction between the research and object of the research thereby providing opportunity to ask and request for necessary information and data.
The secondary source, in the library, various author have been consulted who have written one or two things about the course of study. The secondary source provides immediate information and its advantages.
1.4 SCOPE OF RESEARCH
The scope of this research work focus on “The Effect of Advertising on the sales of a Business Organization”. It has been noted that the main problem of organization is not how to produce only but also how to sell the output in a competitive market choose from alternative product and service.
1.5 HISTORICAL BACKGROUND OF NIGERIA BOTTLING COMPANY PLC, IBADAN.
Coca-cola first came into existence in May 8th 1886, when the late A.G. Lecients founded the company. It is the world leading soft drinks.
Coca- cola first arrived in Nigeria in November 1951. That same year, the Nigeria Bottling Company Plc, was incorporated to bottle and sell carbonated non-alcoholic beverages. The Nigeria Bottling Company has the sole franchise to bottle coca-cola products in Nigeria.
In 1953, production of coca-cola began at a bottling facility in Ebute-Metta, Lagos State. The same year the company opened its first bottling plant in Apata.
In 1960, the year Nigeria gained independence; Nigeria Bottling Company exceeded the one million case a year mark.
In 1961, Nigeria Bottling Company commissioned its second bottling facility at Ibadan, Oyo State and rapidly expanded its operation over the next couple of years.
In 1972, Nigeria Bottling company listed its shares on the Nigerian stock exchanges and became a publicly quoted company.
In 1991, Nigeria Bottling Company Acquired the Eva premium water and Schweppes brands.
In 2000, Nigeria Bottling Company became a member of the newly formed coca-cola Hellenic Bottling group with operation in 28 countries worldwide.
In 2003, Nigeria Bottling Company launched the five Alive Juice brands.
In 2007, Launched on the go can packaging for core brands coca-cola, fanta and sprite.
In 2010, it currently has 13 bottling facilities and 64 distribution depots located across the country.
The company was recognized for its corporate social responsibility activities as the most socially responsible company in Nigeria and most environment friendly company at the social enterprise reporting Awards. The company obtained Nigeria’s first food safety systems certification (FSSC).
1.7 LIMITATION OF STUDY
In a research project like this, there are bound to be limitation of which may affect the use of result of the study. The limitations of the study are enumerated below.
To start with the liability to cover all this depot of the Nigeria Bottling Company Plc throughout the federation for collecting information. This has due to the financial constraint as well as high change of transportation fare due to scarcity of fuel in the country and other academic work going on vigorously on the campus. Also the researcher could not get accurate information needed from the case study (company), while some were not released simply because the company believes they are too vital to be released to a student research. For example advertising really work and co-ordinated in their marketing system and this gives a limit to which the research could go.
Finally, difficulties were encountered in receiving the complete questionnaire
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Item Type: Project Material | Size: 51 pages | Chapters: 1-5
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