A LEXICO-SEMANTIC STUDY OF THE LANGUAGE OF ADVERTISEMENT IN PIDGIN ENGLISH: A CASE STUDY OF RADIO NIGERIA PRIDE FM GUSAU, ZAMFARA STATE

ABSTRACT

This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English. Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.

TABLE OF CONTENTS

Table of Contents

Abstract

CHAPTER ONE

1.0       INTRODUCTION

1.1 Background To The Study

1.2 Brief History Of Pride Fm Radiogusauzamfara State

1.3 Statement Of The Problem

1.4 Objectives Of The Study

1.5 Research Questions

1.6 Scope And Delimitation

1.7 Definition Of Terms

CHAPTER TWO

LITERATURE REVIEW

2.0 Introduction

2.1 Nigerian Pidgins As A Language

2.1.1 Origin Of Nigeria Pidgin

2.2.2 Nigerian Pidgin And Nigerian English

2.3.1 What Is Lexico-Semantics?

2.3.2Lexico

2.3.5ANALOGY

2.3.6COINAGE/NEOLOGISM

2.4.1 ADVERTISEMENT IN NIGERIA

2.4.1 TYPES OF ADVERTISEMENTS

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 INTRODUCTION

3.2 RESEARCH DESIGN

3.3 SOURCES OF DATA

3.4 POPULATION OF THE STUDY

3.5 SAMPLE AND SAMPLING TECHNIQUE

3.6 RESEARCH INSTRUMENT

3.7 METHOD OF DATA ANALYSIS

CHAPTER FOUR

Data Collection and presentation Analysis

4.1       INTRODUCTION

4.2       DATA ANALYSIS AND SUMMARY

            Coinages, Neologisms and Borrowings

4.3       SEMANTIC SHIFT

4.4       ANALYSIS OF SEMANTICTRANSFER AS LEXICO SEMANTIC FEATURE

4.5       ANALYSIS OF ABBRONYMS AND ANALOGY

4.6       SUMMARY OF THE STUDY

4.7       SUMMARY OF THE RESEARCH FINDING

REFERENCES

CHAPTER ONE

1.0   Introduction

1.1	Background to the study
1.2	Statement of the Problem
1.3	Objectives of the Study
1.4	Research Questions
1.5	Scope and Limitation
1.6	Definition of the terms

1.0 INTRODUCTION

This work examines the lexico semantic features in Advertisement using selected radio jingles and their significance. It also finds out that, some of the features, like coinagesand semantic shift occur more than other, Such as semantic transfer, analogy etc.

1.1 BACKGROUND TO THE STUDY

The concern of this research is the language of advertisement in pidgin English. The work selects Pride Fm Radio Gusau jingles with emphasis on the features of Nigerian pidgin (NP) which characterizes pidgin in advertisements. It is undoubtable that Nigerian pidgin English (NPE) shares a lot of features with Nigerian English (Nig E). The reason for this is not far-fetched; Nigeria pidgin (NPE) is closer to the three major indigenous languages spoken in Nigeria; especially as it is easily spokenby both the educated and uneducated. Nigeria English which is being patterned to express the unaccustomed concepts in the Nigerian environment....

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Item Type: Project Material  |  Size: 52 pages  |  Chapters: 1-5

Format: MS Word  |  Delivery: Within 30Mins.

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