ABSTRACT
The study was intended to appraise corporate strategy as an effective tool for organizational survival for this purpose, the two major approaches towards conducting a study namely desk and field studies were adopted. Merging from these studies are the following; summary of finding recommendation and conclusion. Chapter two dealt with the review of relevant literature, ex-ray the effective use of corporate strategy in MTN Nigeria plc. The summary of finding revealed that policy objectives are not too broadly stated and that there is a firm commitment and adherence of stated objectives on corporate strategy. Also of note is the regular reviewing and evaluation of the achievements of corporate strategy toward as the achievement of group goals. Accepting company’s corporate strategy and implementing the same and developing a sense of commitment of both levels to the realization of the compliance objective stated in her policies while recommendations include; Gearing efforts towards implementation of a well articulated corporate strategy and policy decision should not be left on the hands of Layman but professionals in the field of management. Therefore suggestions for future research can be summarized as follows; there is the need to take advantage of experience and insight of company workers in need of identification, planning and implementation of corporate strategy. There should be a joint monitoring and evaluating team consisting of the policy makers and implementers.
TABLE OF CONTENT
Title
Table of Content
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Purpose of the Study
1.4 Significance of the Study
1.5 Research Question
1.6 Scope/Delimitation of the Study
1.7 Definition of terms
CHAPTER TWO
LITERATURE REVIEW
2.1 Conceptual Framework
2.2 Theoretical Framework
2.3 Summary of Review of the Rated Literature
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Design of the Study
3.2 Area of the Study
3.3 Population of the Study
3.4 Sample of the Study
3.5 Instrument used for data collection
3.6 Validation of Instrument
3.7 Distribution and Retrieval of Instrument
3.8 Method of data analysis
CHAPTER FOUR
Presentation of Data Analysis
4.1 Determination of Response Rate
4.2 Profile of Respondents
4.2 General Analysis of Data
4.4 Answer to Research Question
CHAPTER FIVE
SUMMARY, FINDINGS, CONCLUSION
AND RECOMMENDATION
5.1 Summary of the Findings
5.2 Recommendation
5.3 Conclusion
5.4 Suggestion for Further Research
Reference
Appendix
CHAPTER 1
INTRODUCTION
1.1 Background of the Study
The ultimate of very corporate entity is to remain in business perpetually. This will only be possible where the entity is able to generate enough returns on investment in the face of constant changes in the ways things are done and high level competition. Competition in the business environment is a battle for superiority and survival (Pumpin 1987, p.6). However, every business that must survive must have a competitive edge, which is a product of corporate strategy . corporate strategy consists of the whole array of competitive moves and business approaches that an organization employs in conducting its operations. In drafting a strategic herse, management is saying that “among all the paths and actions we could have chosen, we have decided to go in this direction and rely upon these particular ways of doing business” (Thompson etal 1998, pp 14-15) and signals organizational commitment to specific markets, competitive approaches and ways of operating.
Corporate strategies are divided because of two very compelling needs, one is the need to proactively shape and how a company’s business will be conducted while the second is that of molding the independent decision and actions initiated by departments, manages and employees across the company into a coordinated, company wide game plan. The absence of this means that manager will have no framework for weaving many different actions into a cohesive whole, no plan for uniting cross department operations into a team effort.
Essentially, the idea of corporate strategy has developed into a useful vehicle by which organizations evaluated and modify the critical elements of their operations. Nevertheless managers don’t deserve a gold star for designing a potentially brilliant strategy, but failing to put the organizational means in place to carry it out in.... ================================================================
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