AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT (A CASE STUDY OF PETALS ENUGU)

ABSTRACT

This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of packaging as promo tool to both the customer and the companies. Chapter two dealt with the review related literature, the scope of the study and the field. The study here reveals what was hidden about packaging as a promo tool. Chapter three contains the research methodology research design and method in data collection analysis. Primary data collected through questionnaire and oral interview, then secondary data from textbook and other various research materials. The questionnaire will be given to staff and customer of petals to staff and customer of petals to draw out information on whether packaging as a promo tool has effect on marketing of product. Chapter four of this project analyzed the facts collected. Chapter five analyze the findings, conclusion and recommendation. Recommendation in the view of finding, the researcher suggests the possible solution to improve on packaging. 

TABLE OF CONTENTS

Title page

Table of content

Abstract

CHAPTER ONE

Introduction

1.1      Background to the study

1.2      Statement of problem

1.3      Purpose/Objective of the study

1.4      Significance of the study

1.5      Research question

1.6      Formulation of Hypothesis

1.7      Scope of the study

1.8      Definition of terms

CHAPTER TWO

Introduction

2.1      Review of related literature;  Development

Effective Packaging

2.2      Packaging Decision

2.3      The Importance of Packaging

2.4      Consumer Behaviour Towards Packaging

or Effective of Packaging on Consumer

2.5      Summary of Related Literature

CHAPTER THREE

Methodology

Introduction

3.1      Design of the study

3.2      Area of the study

3.3      Population of the study

3.4      Sample of the study

3.5      Instrument for data collection

3.6      Validation of instrument

3.7      Distribution and retrieval of instruments

3.8      Method of data analysis

CHAPTER FOUR

4.1 Data Presentation and Analysis

4.2 Presentation and Analysis of data collected from

      the questionnaire Distributed to Relevant Staff

      and customers petals company, Enugu

4.3 Testing and interpretation of Hypothesis

CHAPTER FIVE

Summary, Conclusion and Recommendation

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendation

5.4 Limitation of the study

5.5 Suggestion for further research

References

Appendix A

Questionnaire

 CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND TO THE STUDY

        One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of the product for the satisfaction of the consumer or customer is the focus of marketing thereby making produce a fundamental tool of marketing. Although the world of marketing today is a world of unprecedented competition where company with goods and services work extra hard to survive, such company must adopt sound marketing mix in order to compete favourable. The basic marketing mix is the product development and product mix. The product mix also called product component not complete without packaging.

        Throughout the world, packaging plays a significance role in the protection, presentation and promotion of consumer goods and durable, it reduces damage and loss to goods-in-transit, helps in storage and as well minimizes stealing.

Traditionally, packaging have been viewed in a very practical fashion as a way as of protecting the physical goods as it moves through the distribution channel or means. However packaging in developing nation would sound to be out of place when we still see market women and traders wrap their product with banana leaves, used newspaper, and green leaves. These traditional method of packaging notwithstanding, the need for packaging is growing fast and cannot be over- emphasized. In recent time, marketer have be conscious of the fact that packaging is important in the decision to purchase a product. Traditional belief of the manufacturer through the emphasis made have packaging meant for protecting the product only. It can now be seen that in most of the super-market now. Various...

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Item Type: Project Material  |  Size: 77 pages  |  Chapters: 1-5

Format: MS Word  |  Delivery: Within 30Mins.

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