ABSTRACT
Nowadays, culture tourism is far becoming the largest and fastest growing global tourism markets and the cultural and creative industries are increasingly being used to promote destinations as such, many locations now develop their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace and to create local distinctiveness in the face of globalization. Moreover there is a significant relationship between culture and festival as they both help destination to become more attractive as well as more competitive as locations to live, visit, work and invest in. Such is the case with the Ngondo event, a cultural festival which has a great impact on the Cameroon tourism sector.
The aims of this study were, to examine the importance of culture tourism on Cameroon tourism sector, to view if the Ngondo festival really showcases the customs, beliefs, traditions and culture of the Sawa people. Also, to determine if the Ngondo festival serves as a strong driver to attract visitors and tourism developers and investors in Cameroon. Additionally, to determine if this interesting festival boasts the economy of the region and create sustainable income avenues for the future. Lastly, to view if this great event is a sustainable element in promoting Cameroon tourism.
The research method used was the quantitative research method because it was perceived as the most suitable for this study.
Key words:
Culture, Festival, Littoral region of Cameroon, Ngondo, Quantitative research, Touristic destination.
TABLE OF CONTENTS
1 INTRODUCTION
2 THE LITTORAL REGION OF CAMEROON, HOST OF THE NGONDO FESTIVAL
2.1 Location
2.2 People
2.3 Language
2.4 Cultural activities involved during the festival
2.5 The ceremony of the Jengu cult
3 METHODOLOGY
3.1 Research methodology
3.2 Quantitative research method
3.3 Data collection
3.4 The method of data analysis
4 EMPIRICAL RESULTS
4.1.1 Reliability analysis
4.1.2 Descriptive statistics
4.2 An overview of our respondents
4.2.1 Gender
4.2.2 Age
5.3.3 Origin
4.3 Cultural impacts of the festival
4.3.1 The Ngondo festival: a sustainable cultural heritage event which promotes and enhances culture tourism in the country
4.3.2 The Ngondo festival is a strong cultural tool which brings international recognition and appreciation to the nation
4.4 Touristic impacts of the Ngondo festival on the nation
4.4.1 The event highly attracts tourism developers and investors in the nation
4.4.2 The festival is a sustainable advertising tool which serves as a driver of attractiveness and competitiveness of tourism in Cameroon
4.5 Economic impacts of the event on the nation
4.5.1 The festival contributes in boosting the country’s economy
4.5.2 The festival tremendously favors cash inflow and creates sustainable income avenues for the future
4.5.3 Benefits the events has on the nation
5 CONCLUSION
REFERENCES
APPENDICES
1 INTRODUCTION
Tourism is defined as ‘’ temporary movement of people to destinations out of their normal place of residence, work, the activities involves during their stay in these places and the facilities put in place to cater for their needs”. (Cooper et al, 2008.5.) There is a strong relationship between tourism and festivals as festivals are viewed as important tools in promoting tourism as they help in boosting the economy and attracting tourists in the country. Moreover, tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customer´s changing needs and desires as the customer´s sat-isfaction, safety and enjoyment are particularly the focus of tourism business. However nowadays, cul-ture in all its forms is likely to figure undeniably in the tourism product and promotion of most regions. Culture tourism is far becoming the largest and fastest growing global tourism markets and the cultural and creative industries are increasingly being used to promote destinations, reason why culture and tour-ism are linked because of their obvious synergies and their growth potentials.
According to the OECD ´Organization for Economic Co-operation and Development´, culture is increas-ingly an important element of the tourism product, which creates distinctiveness in a crowded global market. At the same time, tourism provides an important means of enhancing culture and creating in-come which can support and strengthen cultural heritage, cultural production and creativity. Though, creating a strong relationship between tourism and culture can help destinations to become more attrac-tive as well as more competitive as locations to live, visit, work and invest in.
This report is based on the quantitative research method for its data analysis due to the fact that it was viewed as suitable for this study. The main purpose of this study is, to examine the importance of culture tourism on Cameroon tourism sector, to view if the Ngondo festival really showcases the customs, be-liefs, traditions and culture of the Sawa people. Also, to determine if the Ngondo festival serves as a strong driver of attractiveness and competitiveness of tourism in Cameroon. Additionally, to determine if this interesting festival boasts the economy of the region and create sustainable income avenues for the future. Lastly, to view if this great event is a sustainable element in promoting Cameroon tourism.
2 THE LITTORAL REGION OF CAMEROON, HOST OF THE NGONDO FESTIVAL.
This section of the thesis focuses on the host community of the event and on the event itself. It examines the location, people, language of the host community and features of the festival.
2.1 Location
The republic of Cameroon is a country located in central Africa which has ten regions, among which the littoral region.
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Item Type: Project Material | Size: 38 pages | Chapters: 1-5
Format: MS Word | Delivery: Within 30Mins.
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