ABSTRACT
The tourism industry is viewed as one of the world’s most important industries that have emerged in global economy including Nigeria. The fashion industry is likewise a multi-billion dollar industry globally. In many parts of the world fashion tourists are growing in number. Acclaimed fashion capitals of the world like New York, Paris, and London have thrived in the fashion industry. Kenya, Amsterdam, South Africa, have also begun to look into the fashion industry for economic gain and Nigeria has also followed suit. The focus of the study was to investigate the link between fashion and tourism in the city of Lagos and its tourism potentials. The research analyzed he policy frame work of the cultural and tourism industry to establish the role and relevance of the tourism and cultural industry in the Lagos state policy.
The case study of Lagos fashion and design week unveiled the emerging role of the fashion tourism industry in Lagos. The experience and opinions of designers and the organizers of the Lagos fashion and design week regarding the role of the fashion tourism industry was established through semi-structured interviews.
The conclusion of the study emphasized the fact that there is room for the fashion industry to make a vital contribution to tourism in Lagos State. However, this depends on the development of a separate frame work for fashion tourism in Lagos, better marketing, security and efforts of promotion that are consistent.
TABLE OF CONTENTS
ABSTRACT
GRAPHS
1 INTRODUCTION
2. TOURISM AND THE CULTURAL INDUSTRY
2.1 Tourist avtivities
2.2 The fashion industry
2.3 Components of fashion tourism
2.4 Textile and fabric production
3. TOURISM IN NIGERIA AND THE FASHION CULTURAL INDUSTRY
3.1 Nigerian tourism
3.2 Transforming Nigerian’s tourism industry
3.3 The Nigerian cultural industry
3.4 Fashion in Nigeria
3.5 Tourism and culture in Lagos, Nigeria
3.6 World fashion, tourism and globalisation
3.7 Fashion research in Lagos
4. THE EMERGING ROLE OF THE FASHION AND DESGIN WEEK IN LAGOS TOURISM INDUSTRY
4.1 Lagos Fashion and Design Week
4.2 Tourism and the Lagos fashion and design week
4.3 The revitalization of Lagos Fashion and Design? Week
4.4 Challenges facing fashion and Design Week tourism
5. RESEARCH METHODOLOGY AND ANALYSIS
5.1 Research method
5.2 Presenting the results of the research
5.3 Presenting the organizers interview
5.4 Analyzing the research interview
5.4.1 Analyzing the designer interview
5.4.2 Analyzing the organizers' interview
5.5 Summary of key findings
5.6 Reliability and validity
6. RECOMMENDATION AND CONCLUSION
6.1 Recommendations
6.2 Conclusion
REFERENCES
Appendix
1 INTRODUCTION
Tourism is often seen as an expression of human behaviour, set of ideas, theories and ideologies. Oxford Advanced Dictionary defines Tourism as the business activity connected with providing accommodation, services and entertainment for people who are visiting a place for pleasure or business. One will agree that tourism is a sector that inputs several industries and fashion is one of them as fashion week are opular among designers and trendy fashion lovers and even the media who travel from far and wide to attend. Fashion is a phenomenon that cuts across every area of life from generation to generation ranging from dresses of all definition to fashion accessories like bags, shoes and hats are only some of the few countless forms in which fashion assets its domain. The mentioned areas of fashion are especially in the nature of individual personal taste, culture or ongoing trend.
The phenomenon of fashion tourism come in various dimentions which will be discussed in this research with a foucus on the popular fashion week, an event in the fashion industry that lasts for about one week, this event allows fashion designers or brand names in fashion to come out and display their latest collection on run way shows. Buyers and various media from different parts of the world attend this event to take a look at the latest trends and most importantly this event gives an opportunity for the industry to know what is trendy in the fashion world for the season.
The most important fashion weeks takes place in four fashion capital of the world, New York, London, Milan and Paris. Most recently Los Angeles, Madrid, Toronto, Istanbul, Dubai, Berlin, Copenhagen, Australia, and Dallas are some of the other place in the world where some important fashion shows are being held. Some African countries have also started to host this important event to showcase their Indigenous designs within and outside the continent. Nigeria is not excluded in this phenomenon as Lagos Fashion and Desgin week is becoming more popular,within and outside the shores of Nigeria as most Nigerian designers have made it in the fashion industry and have also had the opportunity to show case
The aim of this research is to identify the importance of Fashion in tourism and how the Lagos state government can benefit from its vast potentials. Nigeria being a land of various culture and talents have produced big names in the fashion industry who have not only made it big in Nigeria but in African and left their marks on the world map. The success of people like Tifiny Ambar and some other prominent names will be discussed in this research and how they have thrown and opened the doors of opportunity there by giving Nigerians with the creativity, and urge, the confidence, and the ideas of improved tourist socio economic activities through Fashion. With this comes impetration of ideas, cultural values and endless tourism potentials.
The research also aims to explore the possibile role the fashion industry will play in Lagos tourism sector highlighting efforts being made to promote fashion as a tourism attraction in the city, obtaining a clearer picture of the nature and extent of fashion tourism in Lagos Nigeria, the research aims at determining the role the local fashion industry can play in the development strategy while identifying the likely challenges the industry will face in promoting itself to the international world.
The research however will also attempt to provide preliminary recommendations to policy makers in Lagos state for the development of fashion tourist attraction. During this study, information will be given on various designers, their work over the years and how they have used the advantage of fashion and Desgine week to build their careers acress the world.
The main objective of the research is to gather information as well as analyses the direct impact of fashion in tourism, highlighting how the Lagos state can benefit from the vast potentials and popularity of fashion tourism in improving the...
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